Social media have revolutionized modern communication. The best thing we can do is be informed about all the new possibilities for managing our online reputation.
It’s becoming harder to discern between professional and personal online, so we’ve begun referring to our online presence as our “Personal Brand.” Your Personal Brand is a representation of YOU, both personally and professionally.
Here are five benefits of using social media:
1. Connect with others
Online networking can help you grow your network of peers, mentors, role models, and other professionals in a significant way. Nurturing those relationships will give you an entirely new network from which to draw when you need opportunities or professional advice.
2. You can share your expertise
You can build credibility by sharing content on topics you’re knowledgeable about. Your online presence is not the only factor to consider. By living your brand and letting your actions represent your online presence, you validate your ability to be trusted, and your relationships will become more robust and more authentic.
3. Make your business more visible
Your visibility can increase dramatically if you hone in on your expertise and consistently manage your social media channels. Sharing good content ensures that more people see it if you post it consistently. So, when you post good content, it will get shared, increasing your reach.
4. Make sure you are well-informed
The Internet is a noisy place. As a result of social media, you can focus on what you care about and what you want to read. You can create lists to curate content from the people, thought leaders, or media outlets of your choice. It is easy to learn about what is happening around you.
5. Connect whenever you want
Although this may seem disadvantageous to some, it’s not. In the long run, however, the ability to communicate with anyone instantly outweighs any negative aspect.